Cape May Cares Prepares to Celebrate Winners of Inaugural Beach Tag Scholarship Program
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Cape May Cares, a nonprofit that works to help improve the quality of life for the children, parents, senior citizens and disabled people living in the Cape May Housing Authority and other low-income areas, is gearing up to award resident students with summer beach tags after earning them through the group’s first-ever Beach Tag Scholarship Program.
Approximately 25 students will be presented with summer beach tags for themselves and a parent when the program culminates at an honorary Earth Day Clean-Up Event on May 3, according to a news release.
Since the beginning of the year, housing authority students 12 and older who are regular participants in Cape May Cares Homework Help Program, or who engage in additional after-school programs through Cape May Cares – such as, visit the library, attend a presentation at Cape May County Technical High School and participate in an interviewing skills workshop – have a goal of earning two Cape May beach tags for summer 2025: one for themselves and one for a parent.
Students under the age of 12 are not required to have a beach tag in Cape May. However, they are able to earn one for a parent. Additionally, students must participate in the Earth Day Clean-Up on May 3.
Upon retiring, Cape May residents Deb and Martin Van Walsum, the program’s initial founding sponsors, have tried to perform “impactful” acts with their free time. Through their volunteerism, their focus turned to those in Cape May who cannot afford seasonal beach tags, which are $30 per person 12 and older until April 30, and $40 thereafter, the news release said.
“To live in such a beautiful place and to recognize that there are people in Cape May who, due to financial restrictions, are unable to afford to go to the beach where they live is an enormous shame,” Martin Van Walsum said. “Due to restrictions placed on the city at the state level, we realized it is much easier for private citizens to help. Deb and I strongly believe accessing our beaches should not be a financial burden to anyone.”
After conducting his own research on similar beach tag programs throughout the United States, Van Walsum was unable to find any programs like the one through Cape May Cares.
“While I can’t say definitively, I can’t find any other programs like this among Jersey Shore towns or in any other states,” he said. “If they’re out there, we’d love to hear about them so we can learn from their successes.”
Adding this program to an already robust programming curriculum at Cape May Cares has been an exciting complement, particularly to the Homework Help series.
“We are so grateful to Deb and Martin for presenting their idea for the beach tag program to us, and especially for sponsoring it,” said Keith Lafferty, founder and chairman of Cape May Cares. “It adds an ‘extra incentive’ element to our Homework Help Program for which we are already very proud.”
It was important to the Van Walsums that the children were not simply given beach tags, but that they had to earn them through the organization’s educational programs and workshops. The couple is thrilled with the outcome for a program so new and expects it to grow and expand year after year, the release stated.
“We want kids in this program to not only have the opportunity to cherish and enjoy the beaches where they are growing up, but to understand that what you get in life must be earned,” Martin Van Walsum said. “Who knows? This program can be just one small step to a great future for a kid – and how fantastic would that be?”
Summer beach tags will be distributed during the Cape May Cares Earth Day Clean-Up, which will take place from 11 a.m. to 1 p.m., May 3, at the Cape May Housing Authority Broad Street Pavilion.
Cape May Mayor Zachary Mullock, Chief of Police Dekon Fashaw Jr., Cape May Cares Founder/Chair Keith Lafferty and Vice-Chair Claudia Von Savage, along with the Van Walsums, are expected to be in attendance.